Brand ID, Web Design, Development
Rix and Kay is a leading, progressive regional law firm with offices across the South East. They briefed us to update their website which had become cumbersome and difficult to use, and which in itself was not representative of Rix and Kay’s “Progressive and Forward Thinking” stance in a thoroughly expert field.
One of the main issues with the website was content layout: the sitemap structure was unintuitive and the pages themselves weren’t entirely user friendly.
The Rix and Kay identity was also in need of an update, with inconsistencies in the letter height, angles and character width. It required a fresh look, with total consistency throughout all media including the website, individual office location signage and anywhere else where the branding was visible.
With a brand identity that is so firmly rooted in the minds of clients across the South East, it was vital not to alienate existing clients. A sympathetic brand evolution has been the result, presenting a more cohesive identity that is both impactful and approachable.
The Rix and Kay brand identity is evolutionary yet future focused. The lettering layout in the new design now has a distinct individuality, providing the visual coherence necessary to represent this well-established brand. It was developed in line with the new website, employing specific brand colours to assist with brand recognition and loyalty.
Our aim to create a user friendly yet thoroughly professional new website has been achieved, with all of Rix and Kay’s previous blog articles and “evergreen content” having been migrated to the new website, ensuring that maximum efficiency for the ongoing SEO campaign is achieved.