The SEO campaign has proven to be exceptionally successful and since its launch the website has produced a 25% increase in patient referrals and consultations. As part of the SEO campaign we initially tracked 355 keywords which we later reduced to a more focussed 244, of which at the time of writing, over 100 are currently in the top three spot on Google’s Search Engine Results Page (SERP), an exceptional achievement that Melior Clinics are delighted with.
Melior Clinics specialise in providing non surgical facial and body aesthetic treatments such as dermal fillers, anti-wrinkle treatments, lip enhancement, cellulite reduction as well as various prescription and non prescription medicines. Having grown rapidly over the preceding 4 years the corporate identity and digital offering was lagging behind and did not accurately reflect Melior Clinic’s position in the market as one of the leading providers of aesthetic and well-being treatments in London and across the South East.
In order to bring Melior Clinics to a standard befitting their status in the market we were asked to completely redesign the corporate identity, printed collateral, website, exhibition material and clinic signage. We made sure that the new website was fully responsive so that it displayed well on desktops, mobiles and tablets in a way that made the site easy to explore, and the content management system deployed makes content alterations swift and trouble free.
For the SEO campaign we worked closely with Melior Clinics to ensure that we tracked search terms that would be beneficial to generating interest in the website, and we made changes to the content and the blogs that were being produced so as to beneficially optimise them.