Branding, Marketing, E-Commerce, Web Design, Development
Jura Cycle clothing approached us as a start-up organisation offering specialist outdoor activity and cycling clothing. It was clear from our research that competition in the market was tough, with many well know high street retailers providing direct competition to the products that Jura Cycle had on offer.
The planning process revealed that specialist brands – when handled carefully – can build a dedicated following. As a result, our focus would be on marrying a strong brand identity design with a full ecommerce online sales tool.
1 May – 31 May 2016
1 May – 31 May 2017
The brand identity we created used rugged mountain terrain within an infographic-style presentation of bike gears, and an individual font to compliment the ensemble.
The addition of a highly customised ecommerce website provides visitors with an unparalleled user experience, syncing with social media channels via a variety of sharing options.
The finished product is a fully responsive customised website that displays well on desktops, mobiles and tablets alike, and is SEO-ready for any future campaigns.
With a new brand and dynamic online sales tool, Jura Cycle Clothing are now ready and able to compete head-to-head with some of the country’s best known retail exercise and clothing brands.