Managing the day-to-day running of your business was enough work without having to worry about tweets, impressions, likes and, don’t forget social engagement.
But now, word of mouth is digital, networking is online, and every small business has access to an international client base. So, if you’re not online, you’re missing out on money.
1. It’s not just for celebrities
Okay, so you’re not a movie star or a model, but that doesn’t mean you shouldn’t have Instagram. In fact, everyone under the age of 35 is 95% more likely to follow a brand via social media. That’s a lot of people. Not only does it help you to keep your customers up to date, but you can stay in the front of their minds by engaging with them, or even by following the things that they like.
2. It’s 24/7
Customer service has never felt so good. When businesses have a social media presence customers feel like they have a direct link to the brand, and it can also strengthen relationships – 71% of people who have a good experience with a company over social media are likely to recommend them.
3. Thought Leadership
You’re an expert in your field, right? Then why not share that expertise? Write a witty take on an industry quirk, or a seven point guide on how to do something – oh, and be sure to include some kind of image, as not only is it good for SEO, but visual content is 40 times more likely to get engagement!
4. Keep up with the competition
Your competitors already got a Facebook page? How good is it? Not great? Make yours better. If you don’t have a social media presence and the competition does, they’re already one step ahead of you. But it’s not difficult to catch up. And then it’s not difficult to overtake. Not only can you keep an eye on what they’re up to, but you can publish content that will make them go ‘wow, I wish I’d done that’.
5. Do more, sell more
Letting customers know what you’re doing engages with them, and once you’ve engaged with them you can sell to them. Offers, services, products – whatever you’re up to, your social media account can become its own marketing team. In 2015 alone Facebook influenced 52% of consumer’s online and offline purchases.
6. It’s cheap, and mostly free
There are over 3 billion social media users. That’s almost half of the entire planet. Can you afford to miss out on that potential customer base? Well, it doesn’t even cost much, so there’s no excuse! Four million businesses currently pay for advertising on Facebook. Ads are easy to use, simple and low cost. And the targeting is incredible, split testing is built in and you’ll see your ad metrics clearly.
7. Get your name out there
But just setting up an account isn’t enough. If you regularly publish content that engages with customers you may not even have considered, your brand name will grow. The bigger your brand, the bigger your business. And it’s all just waiting for you.
You could be missing out on business by not making social yours. Contact us to find out how we can help.