We’re here to demystify the world of SEO, and help you to improve your website’s Google rank almost immediately.
What is SEO?
SEO stands for Search Engine Optimisation. Basically, it means adjusting the content on your site so that Google can work out how relevant it is for someone who is trying to find it.
For example, if your website was selling bricks, you would probably want people to be able to find you if they typed in ‘buy bricks online’ into Google. To optimise your site, you would ensure that this phrase was located on the site in a variety of different ways.
How does it help my business?
Getting to the top of Google means that a potential customer will be more likely to click through to your site. It’s important that your website is as optimised as possible so that you don’t miss out on business!
For instance, keywords are what we call the phrase that users type in to find you. ‘Buy bricks online’, ‘bricks near me’, ‘where to buy bricks’, ‘buy bricks now’ are all examples of keywords that would need to be tracked and optimised for.
Can I do SEO myself?
Absolutely! There are a number of tips and tools you can use to start optimising your site today. Here are four tips to boost your SEO today:
- Make sure your keyword is in the H1 (main heading)
- Include your keyword at least three times in the body copy
- Have a clear call to action that has the keyword
- Install Yoast on WordPress! It automatically rates your page, and lets you know how you’re doing
You can read more about these tips here.
It takes time
Don’t forget that, like good business, SEO can take time. It can take months to implement a successful SEO campaign, as a lot of it is analysis, trial, and error.
Need some help? We’re experts at SEO, and we can help train you to successfully manage your on-site optimisation. Or we can even do it for you! To find out more, give us a call.