Anyone who’s ever worked under any capacity in sales and marketing online has wondered what the secret to the Google search algorithm is. Well, the truth is, we’ve all known for a very long time. It isn’t a case of reverse engineering lines and lines of code to find out what criteria the equation uses, […]

Everyone with a website, or even anyone who uses the internet, has heard of WordPress – and with good reason. What started in 2003 as a fairly slack, open source content management system (CMS) has become an industry leader in both web build and design. As we’re approaching the 2018 iteration of the service, codenamed […]

Search Engine Optimisation is still seen by some as a ‘dark art’ – obfuscated by ostentatious jargon, ambiguously vague tautologies, and bothersome buzzwords. Much like this opening sentence. But in reality, even if you don’t know the first thing about SERPs, Keywords, or Analytics, you can do three simple things to improve your SEO score […]

March 2018 has seen three significant Google search updates and tests that are painting a picture of things to come this year. Brackets Google Update The first update rolled out on the 7th of March and has been informally entitled ‘Brackets’. As far as we can tell its primary focus is on content quality – […]

A Bespoke, Targeted Website for a Team GB Rifle Shooter Katie Gleeson is a Team GB Rifle Shooter embarking upon her international athletic career, most recently by representing England in the 2018 Gold Coast Commonwealth Games. Katie is currently approaching local businesses in order to gain sponsorship with them, which she hopes will elevate her […]

Are you ready for the Mobilegeddon? Since the end of March it has started to look a lot like, on the back of the Maccabees update, Google are finally starting to implement more changes that support mobile-first indexing. This can be seen in two key areas: Firstly, there have been notable algorithm updates that have […]

Is there still room for direct mail in the digital age? As part of a recent internal acquisition campaign for American Express, we created communication formats across multiple channels, including email, digital social, and physical direct mail. During the post campaign review, we discovered that the physical DM achieved the most take-up and was the most successful channel. We’ve long held […]

Countdown To GDPR – 25/05/18 We’ve put together a handy flow chart to help you see if your company is ready for the new GDPR legislation. It’s still not confirmed exactly what the compliance will entail, but if you follow our tips hopefully you’ll be that little bit more prepared. If you think your website […]

Are you protecting yourself from Instagram’s Shadowban? What is a Shadow Ban? The Shadowban is somewhat of an urban legend which has haunted social media users for just over a year now… But it is still an ongoing issue. The term first became popular during 2017 after a number of social media users reported a […]