Having a website without marketing it is like winking at someone in the dark. You know what you are doing but no body else does. A primary reason and just one of the important factors in marketing your website is to sustain business growth and on going success. There is little doubt that as a website owner and business entrepreneur you want to drive traffic to your website and importantly you want to encourage action – some kind of specific undertaking as a result of your visitor’s arrival. The action itself might be an outright purchase or for those who are not selling online the action you desire might be to encourage further communication by filling in a form on your website so that you can get in touch and elaborate on the benefits that make you distinct from any competition. The importance of marketing your website therefore can not be understated. Marketing your website takes time and effort and it is not a “fire and forget” exercise. Why ? Put simply search engines like fresh content. The implication is that your fresh content is up to date and of the moment. If a prospective customer searches for your service and you have recently added content that relates to that search then your website and your content is likely to be presented higher up the results pages that a competitor who has not. This is yet another of the important factors in marketing your website.
Digital Marketing enables you to talk to prospects & customers alike
Marketing your website is an on going process. Like any other form of advertising, promoting what you have to offer is a way to reach out to those looking for your services.
It’s Cost Effective
Marketing your website can be extremely cost effective. For most, it’s not like you need to create a TV ad and air it on prime “Corrie” time. Better and more effective might be to create an interesting and informative video about a topic you know a lot about where you can talk with confidence. Michael Bell One are highly skilled in web marketing and we look after, care for, nurture and promote the online presence of an increasingly large number of clients. Marketing your website means getting under the skin of your business, understanding your goals and creating a path to achieve these goals. Search Engine Optimisation is just one part of a successful web marketing strategy.
Content & Code
If you don’t have the time you need to make the time or appoint someone capable, concerned and creative who can deliver great outcomes. Who could we possibly recommend ? 🙂 How long it takes to achieve success depends on a number of influences yet doing nothing means you are only going backwards. The work we have undertaken and continue to perform for Melior Clinics is an excellent example of what can be achieved in a seriously competitive market place.
About Michael Bell One
Michael Bell One is a web design, SEO (Search Engine Optimisation) and digital marketing agency based in Lewes, East Sussex, and with offices in Sussex, Surrey, London and Kent. To talk to us about your web design, SEO or Branding project, contact Jake Judd or David Park on 01273 478822 or simply send us an email instead.