User experience (or UX) is one of the key starting points to optimising your website for Google. If you user goes to your website and finds what they want, then your website has done it’s job. But doing it’s job isn’t always enough – especially in today’s competitive market. Your website needs to do better […]

Hard as it may be for us to admit this, not everyone reads copy. Sure, they may skim it. They might even share it. And if we’ve done a really good job, they’ll act on it. But read it word-for-word? Still reading? At the end of the day, copy is marketing. And as anybody who […]

There’s still a certain amount of mystery and even mysticism that surrounds SEO. People still refer to it as ‘a dark art’, and users can marvel at how the alchemy of combining certain words can turn leads into gold. And with terms like ‘white hat’, ‘black hat’, and ”horcrux’, it’s easy to get it confused […]

At Michael Bell One we specialise in digital marketing: from website design to search engine optimisation, from Pay Per Click to social media… We can help you with anything you need or want digitally to market your business. As such we are approached by lots of different type of clients and companies with a whole […]

Get an SSL Certificate Today Secure Sockets Layer certificates (SSL) are the now-industry-standard security that establishes an encrypted link between a user and the website they’re viewing. It basically keeps a connection secure and makes sure nobody else can access the information that is being shared. When you have one, your URL will change from […]

Anyone who’s ever worked under any capacity in sales and marketing online has wondered what the secret to the Google search algorithm is. Well, the truth is, we’ve all known for a very long time. It isn’t a case of reverse engineering lines and lines of code to find out what criteria the equation uses, […]

Everyone with a website, or even anyone who uses the internet, has heard of WordPress – and with good reason. What started in 2003 as a fairly slack, open source content management system (CMS) has become an industry leader in both web build and design. As we’re approaching the 2018 iteration of the service, codenamed […]

Search Engine Optimisation is still seen by some as a ‘dark art’ – obfuscated by ostentatious jargon, ambiguously vague tautologies, and bothersome buzzwords. Much like this opening sentence. But in reality, even if you don’t know the first thing about SERPs, Keywords, or Analytics, you can do three simple things to improve your SEO score […]

March 2018 has seen three significant Google search updates and tests that are painting a picture of things to come this year. Brackets Google Update The first update rolled out on the 7th of March and has been informally entitled ‘Brackets’. As far as we can tell its primary focus is on content quality – […]