‘I’ve always been a hands-on creative learner and after spending a year at college sitting in a classroom, I realised that it wasn’t for me’ Meet Poppy – she’s our new digital marketing apprentice. Poppy is working for us and she’s studying at the same time, so by the end of her contract with us […]

If you’re on Instagram and want to build your business, then you need to be using hashtags. Hashtags will make your content easy to discover, they’re a way of cataloguing and organising content. Everyday millions of hashtags are being used, helping people find beautiful, new inspiring content on Instagram. There are whole galleries of images […]

We’re here to demystify the world of SEO, and help you to improve your website’s Google rank almost immediately. What is SEO? SEO stands for Search Engine Optimisation. Basically, it means adjusting the content on your site so that Google can work out how relevant it is for someone who is trying to find it. […]

Evergreen Content – What is it? How do I write it? Evergreen content is static, but always fresh, and never deciduous. It’s copy that never tires, and is always relevant. For example: Case studies How to guides Checklists Thought leadership So, how do you write it, and what are the benefits? 1. Don’t age the […]

Managing the day-to-day running of your business was enough work without having to worry about tweets, impressions, likes and, don’t forget social engagement. But now, word of mouth is digital, networking is online, and every small business has access to an international client base. So, if you’re not online, you’re missing out on money. 1. […]

Women in tech are still woefully underrepresented – in the UK only one in six tech specialists are women – but at Michael Bell we work differently.    Meet Sam, our web developer. Sam grew up in a world where IT at school meant learning to use Powerpoint and Excel. Though she was hooked on […]

User experience (or UX) is one of the key starting points to optimising your website for Google. If your user goes to your website and finds what they want, then your website has done it’s job. But doing it’s job isn’t always enough – especially in today’s competitive market. Your website needs to do better […]

Hard as it may be for us to admit this, not everyone reads copy. Sure, they may skim it. They might even share it. And if we’ve done a really good job, they’ll act on it. But read it word-for-word? Still reading? At the end of the day, copy is marketing. And as anybody who […]

There’s still a certain amount of mystery and even mysticism that surrounds SEO. People still refer to it as ‘a dark art’, and users can marvel at how the alchemy of combining certain words can turn leads into gold. And with terms like ‘white hat’, ‘black hat’, and ”horcrux’, it’s easy to get it confused […]